Likert Scale: measure opinions and attitudes with nuance
Far beyond yes or no.
Use the best-known agreement scale in surveys to measure attitudes and opinions precisely — and build yours in minutes with Loyvox.
Free to start · No credit card
The problem
Yes/no questions hide the intensity of an opinion. You never learn whether the person agrees a little or agrees completely — and you lose the nuance that guides the decision.
- Yes/no answers that show no intensity
- Hard to compare opinions objectively
- Badly built scales that confuse the respondent
- Results that are hard to turn into a number
- No consistency across different surveys
How Loyvox solves it
The Likert scale offers graded options (from "strongly disagree" to "strongly agree"), capturing the intensity of the opinion. On Loyvox you apply a Likert scale to any question and the results are analyzed automatically.
Benefits
Captures intensity
Measures the degree of agreement, not just the direction of the opinion.
Easy to answer
A clear, familiar scale with a high response rate.
Automatic analysis
Distribution and average calculated for you, with no spreadsheet.
Versatile
Works for satisfaction, climate, product, market and much more.
How it works
Pick the scale
Set 3 to 7 points, from "disagree" to "strongly agree".
Build it with AI
Describe what you want to measure and the AI suggests the statements.
Share it
Distribute by link, QR code or WhatsApp.
Analyze the results
See the answer distribution and the average in real time.
Create your first survey in minutes — free, no card.
Create my Likert scale survey freeSurvey examples
- 5-point agreement scale
- Satisfaction survey with a Likert scale
- Climate survey with statements
- Product evaluation by attitude
On your dashboard
- Distribution per scale point
- Average agreement
- Comparison between statements
- Progress over time
Frequently asked questions
What is the Likert scale?+
It is an agreement scale used in surveys, created by Rensis Likert. The respondent indicates how far they agree with a statement — usually from "strongly disagree" to "strongly agree" — capturing the intensity of the opinion.
How many points should a Likert scale have?+
The most common formats are 5 and 7 points. Five points are simple and direct; seven offer more nuance. What matters is keeping the same standard throughout the survey.
When should I use a Likert scale?+
Use it when you want to measure attitudes, perceptions and opinions with nuance — in satisfaction, climate, product or market surveys — rather than yes/no answers only.
What is the difference between a Likert scale and a semantic differential?+
Likert measures agreement with a statement; the semantic differential asks the person to place themselves between two opposing extremes (e.g. "slow — fast"). Both measure perception, in different formats.
Do I have to pay to create a survey with a Likert scale?+
No. You create surveys with a Likert scale on the Loyvox free plan and start collecting answers right away.
Create my Likert scale survey free
Create your survey in minutes, with AI, no code. Watch the answers arrive in real time.